Taking into account the necessity of a public support for the e-Development process in Russia and the novelty of the initiative to establish a national e-Development partnership, PRIOR is aware of the great importance of interaction with the media and professional PR companies.

Establishing partner relationships with the leading media and the leaders of the PR services market in Russia, PRIOR hopes to get a broad coverage of its actions, assistance in gaining positive attitudes in various social strata, and to draw attention to opportunities offered by the Information Society.

The leading traditional and electronic media, such as newspapers, magazines, TV channels, radio stations, news agencies, online news services, as well as professional PR companies can become partners of PRIOR.

Cooperation with PRIOR may allow this group of partners to attract new clients and subscribers, to create new ideas and occasions for the media, to become aware of their own involvement in Russia's e-Development.